Sunday, June 28, 2009

Learn marketing online with 6 videos - Part 1

Part 1 - Marketing & Business Tips - Ben Lowrey

Marketing communications:

Marketing communications breaks down the strategies involved with marketing messages into categories based on the goals of each message. There are distinct stages in converting strangers to customers that govern the communication medium that should be used.


  • Paid form of public presentation and expressive promotion of ideas
  • Aimed at masses
  • Manufacturer may determine what goes into advertisement
  • Pervasive and impersonal medium

Functions and advantages of successful advertising

  • Task of the salesman made easier
  • Maximize sales
  • Publicity
  • Brand building
  • Create awareness
  • Persuade buyers
  • Introduction of new product
  • Enable market leadership
  • To face competition
  • To inform changes
  • To counteract to competitors advertisement
  • To enhance goodwill

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