Learn marketing online with 6 videos - Part 2

Part 2 - Marketing & Business Tips - Ben Lowrey

Marketing communications:

Marketing communications breaks down the strategies involved with marketing messages into categories based on the goals of each message. There are distinct stages in converting strangers to customers that govern the communication medium that should be used.

Objectives

• Maintain demand for well-known goods
• Introduce new and unknown goods
• Increase demand for well-known goods/products/services

Requirements of a good advertisement

The AIDA principle. Attention, Interest, Desire and Action

• Attract attention (awareness)
• Stimulate interest
• Create a desire
• Bring about action (to buy the product)